How the number of downloads of the apps impacts their store ranking?

How the number of downloads of the apps impacts their store ranking?


People think that the app will be downloaded and installed for quite long if it is on the store for longer time. The app ranking is also influenced by the number of downloads of the app and by the time it is on Google Play or App Store. The users can find it easily that way and the app will be spread faster.


  1. How the impact of downloads is shown on the app store rankings?

The download velocity of the apps depends on how the app is being marketed, its popularity and the way the app stands out from the competition.

So, let’s say as an example we take some application and we measure the number of downloads within a month. If it is an app aftermath of hype it will have 100,000 to 500,000 installations. The app with regular population will have 1,000,000 to 5,000,000 installations, the popular app that requires a new boost it will probably have again from 100,000 to 500,000 installations and a trending app about 100,000 to 500,000 installations.

If the developers or the company want to increase the number of downloads and impact the raking they will have to find another way of popularizing the app, than using the traditional marketing such as media, PPC, mailing lists, or content marketing.

Getting downloads, increasing ranking, getting more downloads – even higher ranking. Some of the algorithms used in the downloading process are programmed to identify spam downloads in order to increase the ranking.

  1. Is the app description vital for the number of downloads?

The description is important, but it does not bring out the quality of the app. If one app has really good description, stating all the best about it, it doesn’t mean the app will work perfectly or will be the way the user imagined it by the reading.

It is important and has impact on the ranking since the users are compelled of downloading the app.

  1. How do you check your app store rankings around the world?

As a user you can use different types of apps and service platforms if you want to check the ranking of some app. They can offer daily ranks or rank history where you can see the required information about the ranking during the day – every day and the past ranking of the app – whether it was an old version or a new updated one.