How the number of downloads of the apps impacts their store ranking?
People think that the app will be downloaded and installed for quite long if it is on the store for longer time. The app ranking is also influenced by the number of downloads of the app and by the time it is on Google Play or App Store. The users can find it easily that way and the app will be spread faster.
- How the impact of downloads is shown on the app store rankings?
The download velocity of the apps depends on how the app is being marketed, its popularity and the way the app stands out from the competition.
So, let’s say as an example we take some application and we measure the number of downloads within a month. If it is an app aftermath of hype it will have 100,000 to 500,000 installations. The app with regular population will have 1,000,000 to 5,000,000 installations, the popular app that requires a new boost it will probably have again from 100,000 to 500,000 installations and a trending app about 100,000 to 500,000 installations.
If the developers or the company want to increase the number of downloads and impact the raking they will have to find another way of popularizing the app, than using the traditional marketing such as media, PPC, mailing lists, or content marketing.